Inspire Brands announces first international franchise development agreement for Buffalo Wild Wings’ new fast casual restaurant concept, beginning in the Middle East
Inspire today announced Buffalo Wild Wings’ first international franchise agreement for a new fast casual restaurant concept developed for international markets, marking a major milestone in the brand’s global growth strategy.
Built for international expansion, the new concept delivers Buffalo Wild Wings’ signature chicken offerings in a more convenient, flexible format designed for both dine-in and take-away guests. Complementing the brand’s existing Sports Bar model, which currently operates in markets around the world, the concept combines Buffalo Wild Wings’ iconic sauces and seasonings with innovative kitchen equipment and streamlined operations to deliver premium chicken and craveable menu items at faster speeds. The international concept is inspired by Buffalo Wild Wings GO, the brand’s domestic off-premise concept in the United States, which has grown to more than 200 locations nationwide.
The agreement with Galadari Food & Beverage Division, a subsidiary of the United Arab Emirates-based Galadari Brothers Group and an existing Inspire franchisee that operates more than 1,200 Baskin-Robbins, Dunkin’, and Jimmy John’s locations in the Middle East, will bring hundreds of Buffalo Wild Wings fast casual restaurant locations to the region over the next decade. The first location is slated to open in Dubai, UAE, in the coming weeks.
“This new fast-casual concept was specifically developed to accelerate Buffalo Wild Wings’ international growth and expand the brand’s ability to serve guests across a wider range of trade areas and occasions,” said Michael Haley, President and Managing Director, International for Inspire. “Combined with the global appeal of chicken and the strength of the Buffalo Wild Wings brand, we believe this format is exceptionally well-positioned to drive meaningful international expansion.”
“As the first international franchisee for the new Buffalo Wild Wings concept, we see tremendous opportunity in this concept and in Inspire Brands’ long-term vision for global growth,” said Mohammed Galadari, Co-Chairman and Group CEO of Galadari Brothers. “We have deep trust in the Buffalo Wild Wings brand and its proven off-premise operating model, which we believe will strongly resonate with guests across international markets. Its focus on a premium chicken experience, sauce variety and convenience makes it especially well-suited for the Middle East and beyond.”
“This partnership reflects our long-term commitment to bringing world-class brands to the Middle East and building platforms that shape the future of dining in the region,” said Suhail Galadari, Co-Chairman of Galadari Brothers. “The new Buffalo Wild Wings concept represents the evolution of how consumers experience global brands, and we are proud to introduce this innovative model to new markets.”
The menu will feature Buffalo Wild Wings’ signature chicken offerings, including Traditional and Boneless Wings, hand-breaded Bone-In Chicken, Chicken Tenders, and Chicken Sandwiches, all customizable with 16 signature sauces and seasonings.
New for the international menu is hand-breaded bone-in chicken, available in a variety of counts to accommodate individual meals and larger groups. Each piece is crafted with a proprietary marinade and breading blend, delivering a bold, premium flavor experience unique to Buffalo Wild Wings.
To complete the meal, guests can choose from a variety of sides such as crispy fries, savory rice, and fresh slaw.
As a multi-brand restaurant company with more than 33,300 locations worldwide, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC, Inspire has a robust international presence, with more than 10,000 locations outside of the United States.
The international expansion of Buffalo Wild Wings’ fast casual restaurant concept will be supported by Inspire’s extensible shared-services platform and experienced international team, which together provide the operational, technological, and development capabilities to scale brands globally.
About Buffalo Wild Wings
Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States, with more than 1,300 restaurants in nine global markets and a rapidly growing off-premise business through Buffalo Wild Wings GO. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com.
About Inspire Brands
Inspire Brands, Inc. is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurant locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia. For more information, visit InspireBrands.com.
About Galadari Brothers Group
For more than 60 years, Galadari Brothers has pioneered growth. We combine the ambition of a powerful partner with the inspired spirit of a family-owned business, with the company thriving across various sectors – from media to heavy equipment, food & beverage, motors, engineering, projects, facility management, sports, retail, travel and hospitality, real estate, and other ventures. That’s why some of the world’s most admired brands, including Baskin Robbins, Komatsu, Mazda, Dunkin’, Kawasaki, Lynk & Co, iCAUR, Jimmy John’s, JCB, OMODA|JAECOO, Kyochon, Triumph, Sitrak, Moto Morini, and more, trust us with their growth.
Our team of more than 7,000 pioneers operate across ten countries to drive growth for licensed and owned brands, including Khaleej Times, Halla Shawarma, Shabestan and Galadari Energy Solutions. Together, we are creating a world of boundless innovation and creativity, to elevate the GCC and beyond.
At Galadari, we are pioneers on a journey of growth, and our vision is to create a world of boundless innovation and opportunities, for the people we serve, and the global brands that have for decades entrusted us with their success.
