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Buffalo Wild Wings Has a Real Buffalo Pick a Bracket to Kick Off the Ultimate March Madness Competition

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B-Dubs Challenges Fans to “Beat the Buffalo” and Offers Can’t-Miss Deals to Celebrate the Tournament

A buffalo walks into a sports bar and picks a March Madness bracket…

To celebrate this year’s tournament, Buffalo Wild Wings, the Official Sports Bar of March Madness, is having a real buffalo, Jack, pick a bracket for both the men’s and women’s tournaments.

Following the buffalo’s selection, B-Dubs is putting all basketball fans to the ultimate test: can you Beat the Buffalo? On March 19, Buffalo Wild Wings will release the buffalo’s completed brackets, and fans can submit their own brackets to to see how they stack up against the buffalo’s. Submissions for both the men’s and women’s brackets will close at noon on Thursday, March 21.

As the tournaments go on, 10% of the challengers with a better bracket than the buffalo will have a chance to win bragging rights and some amazing prizes – a year’s worth of free wings and tickets to next year’s Final Four. (T&Cs apply)*

Fans can also kick off the tournament’s opening weekend at B-Dubs with a sweet “BOGO March Madness” deal! On Thursday, March 21, guests can buy one, get one free boneless wings for dine-in, takeout, or delivery – and also try Buffalo Wild Wings’ new Honey Sriracha and returning favorite Honey Garlic sauces.**

“As the official sports bar of March Madness, we’re the best place to watch games all tournament long,” said Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings. “We are known for taking things up a notch during the tournament and this year is no exception. We are doing something only B-Dubs could ever do: have a real Buffalo pick a bracket.”

Returning for March Madness this year is BWW’s legendary Overtime Wingtime deal, all tournament long. When a March Madness men’s or women’s game goes into overtime, America’s largest sports bar will once again dish out free boneless wings to Blazin’ Rewards members.*** In past years, fans have enjoyed over two million free wings thanks to overtime.

To qualify, Blazin’ Rewards members just need to check in or order via Blazin’ Rewards on the same day a game goes to overtime before the end of regulation. If you’ve checked in or placed an order via Blazin’ Rewards and an NCAA tournament matchup goes to overtime, six free boneless wings will be delivered to your Blazin’ Rewards account within 72 hours. Unused Rewards will be valid for 30 days after the NCAA championship game. For more information, please visit

NCAA and March Madness are trademarks of the National Collegiate Athletic Association

* NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, 18 years of age and older. Void where prohibited by law. Sweepstakes starts at 12:00 a.m. ET on 3/18/24 and ends at 12:00 p.m. (noon) ET on 3/21/24. Subject to Official Rules, including how to enter, prize details, odds, all details and restrictions, see Sponsor: Buffalo Wild Wings, Inc., 3 Glenlake Pkwy NE, Sandy Springs, GA 30328.

** At Particip. locs. buy 1 boneless wings on Thursday, get 1 of equal value free. Not valid with other offers/discounts. Size exclusions apply. Limit 1. Takeout / Deliv. subj. to avail. Fees, incl. service, may apply. Not valid with 3rd pty. deliv. NCAA and March Madness are trademarks of the National Collegiate Athletic Association. TM & © 2024 Buffalo Wild Wings, Inc.

*** Blazin’ Rewards members (who check in at a participating BWW location or place an order for takeout/delivery via the BWW website/app between sixty minutes prior to game start and the end of overtime) will receive a reward for one order of 6 boneless wings if that NCAA March Madness game enters overtime. Members can earn one reward per day, regardless of the number of games that go into overtime. Must redeem reward on next visit at participating locations; not valid with any other offers (excluding bundles). Member must be logged in/provide phone number at time of order to redeem reward. All unused rewards expire on 05/08/2024. Offer is subject to all terms and conditions applicable to use of the Blazin’ Rewards program (available at TM & © 2024 Buffalo Wild Wings, Inc.