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For The Love of Beer: Meet BWW’s Beverage Innovation Manager

September 10, 2018
By Raj Prashad

Jason Murphy has been around beer in some fashion almost all of his life.

He grew up about 10 minutes from the Coors brewery where his father has worked for more than 40 years. When he was in college, Jason bartended while deciding whether to go into physical therapy or sports marketing. He chose neither — eventually landing the brand manager position with CraftWorks Restaurants and Breweries where he focused on identifying new craft breweries, trends and opportunities. He later achieved his Level 2 Cicerone Certification, a program intended for those who work with beer and often compared to a sommelier for wine.

So it should come as no surprise that Jason feels right at home at Buffalo Wild Wings. After arriving as the Beverage Product and Program Innovation Manager more than a year ago, Jason is focused on bringing more local and regional beers to Buffalo Wild Wings’ popular assortment of national beer brands.

“Everything plays a role in our restaurants: from domestics to imports to national craft to local craft,” Jason said.

“It can be challenging figuring out what’s cool in Connecticut versus what’s cool in Alabama versus what’s cool in Oregon. But the beverage team is working to better optimize our draft assortment to the entire spectrum of beer products. You’ll see a lot of that in the work we’re doing over the next few months heading into 2019.”

While that transition has already started with the B-Dubs Brew Series, the national launching pad for this new concept is expected to take place at the Great American Beer Festival in Denver, Colorado, in late September.

“To this audience, the independent, regional, local craft is really important.

 

I think having the kind of beers we’ll have at our booth will go a long way into showing a large audience we’re thinking about beer differently than we have before.” Jason Murphy, Beverage Product and Program Innovation Manager, Buffalo Wild Wings

From that point, Jason’s goal is simply earning the trust of the beer-loving community, one guest at a time.

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