Inspire Brands recently opened the first ghost kitchen launched, owned, and operated by a multi-brand restaurant company. Located in Atlanta, Alliance Kitchen offers favorite menu items from Arby’s, Buffalo Wild Wings, Jimmy John’s, SONIC Drive-In, and for the first time in the Atlanta-area, Rusty Taco. Serving the rapidly-growing demand for convenient dining options, Alliance Kitchen allows guests to order their meal via a brand’s online ordering platform, or a preferred third-party delivery app, providing convenience, efficiency, and expanded access to their favorite brands.
Alliance Kitchen was created with collaboration in mind, featuring a kitchen segmented by workstations designed to fulfill orders for multiple brands. This unique layout enables a workforce cross-trained across multiple brands and skills, resulting in labor efficiency and expanded opportunities for team members to develop their careers in the restaurant industry.
Furthermore, Alliance Kitchen’s innovative design reduces labor needs by 54%, square footage needs by 19%, decreases equipment costs by 45%, and reduces energy consumption by more than 50%, compared to five stand-alone restaurants. Along with these efficiencies, Alliance Kitchen also offers an environment to test and learn in real-time with new labor models, unique kitchen layouts, and new menu items.
“Inspire is uniquely positioned to operate a concept like Alliance Kitchen, the first ghost kitchen launched, owned, and operated by a multi-brand restaurant company,” said Stephanie Sentell, SVP of Restaurant Operations and Innovation. “Inspire’s culture of innovation, coupled with our experience operating nearly 2,000 of our corporate-owned restaurants, enabled us to bring this idea to life successfully. We look forward to continuing to test and learn with Alliance Kitchen as we find new ways to provide our guests with convenient, digital-led dining experiences.”
Providing exceptional guest experiences is not the only thing that’s top of mind for Alliance Kitchen – the new space was designed to create a best-in-class experience for delivery drivers as well. Alliance Kitchen is outfitted with heated and ambient lockers that allow drivers to pickup their orders quickly, a comfortable driver lounge, free Wi-Fi, phone charging stations, and complementary Dunkin’ coffee for third-party delivery drivers.
To learn more about Alliance Kitchen and order from one of our iconic brands, visit AllianceKitchen.InspireBrands.com.