After a year packed with innovative marketing moments, Arby’s was named a finalist for Digiday’s Brand of the Year award.

In 2018, Arby’s unveiled an unexpected partnership with Warby Parker, created a new font named “Saucy,” broke the world record for the largest and smallest ads and evolved its iconic “We Have the Meats” advertising by introducing a new Head of Sandwiches.

Additionally, Arby’s is up for the Social Media Team of the Year. The Observer said it best: “If You’re Going to Follow One Fast Food Chain on Social Media, It Should Be Arby’s.” The team recently took social by storm with the launch of #MakeMySandwich, creating literal sandwich portraits of guests, celebrities, and even Wendy’s.

Congratulations to the Arby’s marketing team on these nominations.

“I couldn’t be more proud of our team and the best in class engagement they generate on social.

 

It’s wonderful to see their hard work recognized as a finalist for this prestigious award!” Jim Taylor, Chief Marketing Officer, Arby’s

The Digiday Award winners will be unveiled in New York City on November 14.