At this year’s Arby’s Worldwide Franchise Convention, attendees are receiving a one-of-a-kind bag produced from what was a 212,000-square foot banner and the Guinness World Record for the largest advertisement ever.
The five-acre ad was unveiled earlier this year in Monowi, Nebraska, to celebrate a new partnership between Arby’s and Coca-Cola. But when the announcement was complete, Arby’s wanted to find an eco-friendly way to repurpose the lightweight, durable material. That opportunity presented itself through RAREFORM, a recycling-based lifestyle organization that once appeared on Shark Tank.
RAREFORM uses 20,000 pounds of billboard material each month to create bags, wallets and much more. But their team faced a unique challenge in this project due to the sheer size of the advertisement.
“We’ve never worked with anything close to that size of a billboard.
It was our biggest project ever.” Alec Avedissian, CEO and Co-Founder of RAREFORM
“What was challenging for us was getting the product shipped from Nebraska to our office in California. We had to actually hand cut the banner into smaller pieces just to fit it into the back of an 18-wheeler.”
After the product arrived in California, the RAREFORM team washed and sorted pieces of the advertisement before sewing the bags together. The process took 45 days to complete, and the end result was the creation of more than 1,100 one-of-a-kind bags.
“This was such an exciting project to work on with an established brand like Arby’s.
We love when brands find unique ways to enhance their sustainability efforts, and to do it with a piece of history made this even more incredible.” Alec Avedissian, CEO and Co-Founder of RAREFORM
To view more photos of the bag, use Flickr below: