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Buffalo Wild Wings Express Features First of Its Kind Beer Wall

August 8, 2018
By Raj Prashad
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Buffalo Wild Wings Express was designed for quick service and wings to go, but that doesn’t mean beer has to take a back seat.

The latest iteration of the Express model includes a walk-up counter, a pick-up area, a sauce wall and the fan-favorite of the restaurant: a 20-tap self-serve beer wall. The beer wall is the first of its kind at Buffalo Wild Wings and is made for the fast-casual dining experience. The beer wall includes two nationwide beer and two cocktail options, such as margaritas. The other 16 taps offers local beer varieties.

“I see people go back to the wall six or seven times, but they weren’t taking full beers, they were taking little tasters,” said Todd Kronebusch, Vice President of Off-Premise Dining and New Restaurant Formats for Buffalo Wild Wings.

Options at the beer wall are unlimited, ranging from taking small samples to creating personalized beer flights.

Guests can pre-pay for a card equipped with an RFID sensor, slide it into the wall and pull the tap. The tap measures how much beer has been poured and limits each card to two full beers.

“It’s interesting to watch people stand there and experiment with beers. Express is about the consumer owning the experience, and the wall of taps is exactly that.” Todd Kronebusch, Vice President of Off-Premise Dining and New Restaurant Formats, Buffalo Wild Wings

Buffalo Wild Wings Express

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