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Inspire Brands Surpasses $30B in Global System Sales in 2021

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Each brand in portfolio achieved record growth driving double-digit year-over-year system sales growth

Inspire Brands achieved record performance results in 2021, delivering on its strategic vision of invigorating brands and supercharging their growth. Despite a challenging business landscape across the restaurant industry, the benefits of Inspire’s tightly integrated scale positioned the company’s portfolio of differentiated yet complementary concepts to outperform their peers and further accelerate growth.

2021 performance highlights: 

  • Exceeded $30 billion in total global system sales, a double-digit year-over-year increase
  • Expanded global footprint to nearly 32,000 restaurants in 70 markets around the world, including further expansion into Asia, the Middle East, and Latin America
  • Grew franchisee base by more than 5% year-over-year, exceeding 3,400 total franchisees across the portfolio
  • Completed integration of fourth acquisition in four years with both Dunkin’ and Baskin-Robbins having record system sales years

“Each brand in our portfolio achieved record growth in 2021 despite challenging macroeconomic and industry conditions,” said Paul Brown, Co-Founder and Chief Executive Officer at Inspire Brands. “Through our culture of innovation and using our collective scale to make shared investments in automation, digital, and loyalty, we continue to realize the benefits of having six unique but united restaurant concepts together on one platform. Looking ahead, we will continue scaling centralized investments in people and technology to propel future growth across our brands.”

Notable outcomes in 2021 include:

  • Achieved more than 35% year-over-year growth in U.S digital sales1, to more than $6B — accounting for over 20 percent of U.S. system sales
  • Exceeded $1B in sales via third party marketplace2
  • Digital sales now represent over $7B of Inspire’s global sales
  • Grew the loyalty user base across all brands to nearly 50 million members
  • Opened more than 1,400 restaurants globally including:
    • More than 500 U.S. franchise-led restaurants in 2021, outpacing competitors
    • More than 800 restaurants outside the U.S.
  • Launched Alliance Kitchen, the first ghost kitchen operated by a multi-brand restaurant company, and opened the Inspire Innovation Center to trial technology and optimize operations
  • Deployed new modern designs, new restaurant concepts, and non-traditional locations across brands including Jimmy John’s first drive-thru only site and Dunkin’s first digital-only location;  and introduced Buffalo Wild Wings GO with expectations to open 100 by the end of 2022

Brand-specific sales include:

“While there are certainly a number of headwinds facing the restaurant industry this year, I’m optimistic about the future growth trajectory driven by the positive momentum of our brands,” Brown said. “Grounded in our purpose to ignite and nourish flavorful experiences, and supported by shared capabilities and platforms, Inspire is poised for continued growth.”

1Inspire digital sales includes sales from loyalty transactions, order ahead, and delivery; de-duplicated

2Inspire third party marketplace sales includes sales placed on third party aggregator apps and websites